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Customer Care through the Customer Journey
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Understand Modern Customer Journeys
What the modern customer journey looks like - and what's no longer true about how customers make decisions before buying.
Identify Where Customer Care Fits in the Customer Journey
Customer care is more than just customer service; it's part of customer experience. Learn how customer experience manifests in every stage of the customer journey.
Learn How to Leverage Social Listening
Discover how social listening tools inform your customer care opportunities and problems at every stage of the customer journey.
Identify Content Appropriate to Each Part of the Journey
Learn how to think about mapping the content you already have to the journey you want your customers to experience.